information file

information file (part 2)

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Grocery experiment N1

That was my research for the poster of the possible website “consumerist dating match”. The main idea is to make connections between people, to help them to find a friend of a lover by matching their food preferences. That also could invite people to think about the increasing aspect of consumerism in the modern society.

For my one day project outcome i ask my female friend to go to the shop and take a photo of all the groceries she wants to bye it i will give her some money, foe example 20 pounds. Then i went there by myself and did the same. There are some results of this experiment. I made this to identify customers habits and to see how goods  that someone bye could describe that person.

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Grocery experiment N2

 

This  is a more detailed version of my pervious test. At this time I went to the grocery shop with my female friend as I want to make a proposal from a dating site, I need to see a guy’s shopping patterns.

I went to the shop with my friend and ask him to choose the products that he would bye if he would have no money limit. I asked him to choose everything that he will enjoy to bye not just because he is hungry but for the pleasure. Then I did the same by myself. After that I took photos of everything that we have chosen and make drawings in order to research the appearance of the packaging. I pay attention to the font that were used and to the colour pallet. 

I used the selection of the products that he has chosen for the   virtual shopping bag of the man on my poster, and mine selection as a woman shopping bag. 

I think it is an interesting fact that quite expensive products often looks really organic and healthy. The craft parer of natural colours like green and brown are often used as the main ones.That fact supports the stereotype  that the expensive food is the healthiest one. 

While low-end product are packed in a bright, shiny plastic. They do not seem to be that healthy but they looks really tasty and attractive.

 

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luxury packaging

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David Ogilvy

I decided to read this book because I thought that advertising is closely connected with packaging and branding. I learned a lot of new information about design in general. 

One of the most memorable facts for me was the  fact that our perception depends on the way of text presentation.  When people see black text on white parer they can easily focus on the meaning of it . On the contrary, when the white tex on black paper evokes a feeling of depression and the information  is perceived worse. That is a great tip to consider during my future projects.

Additionally, I was surprise with the complicated organisation of the advertising companies. There are the whole analytical department full of professional psychologists. They explore the level of efficiency of the curtain advertising of product and track all the changes in sales. 

Moreover, sometimes the emotions of customers are manipulated with deliberate inclusion of certain words that cause positive emotions. For example in the advertising for “Dove” soap the word “darling” were put at the beginning of the advertising text because according to the psychological research it causes positive associations.

That is a great example of the statement that our perception of the product depends not no its real quality but on united efforts of psychologists, advertising agencies and brand mangers.

 

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Cambridge Ideas - The Music In Me

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The results show that music is a powerful form of social expression that can reinforce stereotypes and, potentially, social prejudices. By stating a preference for a musical style, many of us appear to use music as a "badge" to tell people about our personality and values.

"Humans, as social beings, develop techniques that help them to predict what another person is going to be like from the moment they first meet," Dr Rentfrow said. "Because we can't carry out a full psychological assessment on the spot, we ask them questions which help us to build up a picture of their personality. This research suggests that, even though our assumptions may not be accurate, we get a very strong impression about someone when we ask them what music they like."

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Chladni figures

Florens Friedrich Chladni was a German physicist and musician. His most important work, for which he is sometimes labeled the "father of acoustics”.

One of Chladni's best-known achievements was inventing a technique to show the various modes of vibration of a rigid surface. His technique consisted of drawing a bow over a piece of metal whose surface was lightly covered with sand. The plate was bowed until it reached resonance, when the vibration causes the sand to move and concentrate along the nodal lines where the surface is still, outlining the nodal lines. The patterns formed by these lines are what are now called Chladni figures. Similar nodal patterns can also be found by assembling microscale materials on Faraday waves.

 

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The experiment with an egg

 I found a lot of evidences of the fact that music and words in general have a power to influence not only on our mood and emotions but also on the physical conditions and the material side of the world.

 The most dramatic effect of music influence on our heath should occur during the live shows. I found a shocking experiment. During one of the rock concerts an egg was placed near the musical column. At the end of the show the egg was boiled inside. That mean that music influenced physically on protein structure. As human body contains protein too is should not be really bad for the health.

 

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Film "Water"

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Influence of music on the human psychophysiology

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handwriting

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music charts

Chart music, in a nutshell, is popular music. The music charts set out the most popular songs and album, in order of their "popularity"; in other words, the best selling album and single each week are at the number 1 position in the charts, and so on. Though the music charts were not originally designed to be focus exclusively on rock music, chart music has become inexorably linked with rock music, and now, "chart music" is another way of describing commercial pop music.

http://music.lovetoknow.com/Chart_Music

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Music charts from different countries

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petra collins

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statistic

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molly jacques

 

As I’m going to use hand writing in my final outcome I bought a volume of Uppercase magazine that is entirely devoted to calligraphy. The mosat influential calligraphy practitioner for me was Molly Jacques. She  describers her work as “ the love child between illustration and graphic design”.”She works as a full-time editorial calligrapher, letter illustrator and co-owner of a font foundry”

Her style of writing were really influential for me. It is neat, roundish and from my point of view it really looks like female writing. So I tried to apply  this qualities to my own hand writing to create a text from the monster with a female. However, I simplified her style a lot, because I want to achieve o look of every-day ordinary hand writing.

 

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"UPPERCASE" magazin

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_My own writhing is highlighted with black colour. 

___The information that is taken from books, intermittent  and other souses is written with grey colour.

 

 
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Grocery experiment N1(female)

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Drawing as a research tool

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Grocery experiment N2 (male)

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Luxury Packaging

 I want to swap packaging of expensive and low-end product as my next experiment. These products could be potato crisps and caviar.I want this swap to look as ridiculous as possible. So it is better to use more extreme and expensive example. I was advised to go to the Harrods and Fortnum & Maison to research luxury packaging.  The packaging of those products is not just designed to catch attention and provide information about the product but to  deliver to the buyer an aesthetic pleasure. Each box could be considered as a piece of art. There were lots of detailed monograms, golden embossing and stunning examples of illustration and typography there. In terms of font, classic serif one or the ornate font like Edwardian script were used a lot. The colours were mostly restrained and rich.There were always not a lot of colours used for one item . There were only one of two main colours. I also admire how the good on display were grouped according to the colour. For example reed group, blue group ets. That works great because the packaging is not too bright and flashy. Golden colour and floral ornament were often used to decorate the name of the product. 

In terms of the colour pallet deep purple, dark blue and golden colours were used a lot. Because all of them especially together with golden or silver text communicate the sequence of royalty.  

 

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"Dove"advertisement

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Thoughts about the short film "Music in me"

 

I think that is really interesting how people have social stereotypes based on music preferences. People were listening to music  and trying to imagine the person that would probably like  that style.  Surpassingly, they were so detailed sometimes. Foe example I was shocked with this description :” They should have really nice sofa and really nice car”. At firs I thought that it is stupid but then I realise that I do exactly the same while taking with a new people. If you want to become friend with somebody one day you will definitely speak about music tastes. That would help you to built the psychological portrait of the person and even estimate his lever of wealth and culture . The question is : Are these stereotypes true? 

The main aim of this short film was to identify those stereotypes and then to check how true they are. After summarising the information that the psychologist was able to greater he got some statistic. The people who likes jazz and classic music rated themselves as being more creative and open while the people who enjoy listening to rap music appeared to me more extroverted. Moreover, participants was pretty comfortable with the idea that the music defines the personality of other people, but they doesn't see to think that their music says how they are. 

Overall, I could make a compulsion that you can get an overall image of the person according to the music that he likes, but it does not tell the whole story.

 

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When I watched the video of this experiment I was stroke. The figures that appeared only due to the sound resonance were so neat and clear. It looked like magic when the figure changed dramatically according to the sound. That made me think about the changes in our physical condition while we listen to music. I will make a deeper research in this area. 

Moreover, the visual form of these figure is very intriguing. That could be another way of illustrating music on a paper.

 

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the book by Massaru Emoto

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Now I want to focus more not on the melody  but on the lyrics of the songs. So I took a look at the book of Massari Emoto about the dependence of the water structure and the information that this water received by words or text. 

He became famous mostly due to his experiment with the snowflakes. People were asked to say something to the water for example “thank you” or “Bless you” together with “I hate you”. Then the water were immediately frozen in order to capture the shape of snowflakes that appear after those actions. That is amazing how these shapes differed. The crystals of the water which got positive information were harmonic and beautiful, while the ones who were exposed to anger were ugly and unbalanced. The result was not depend on the  language. 

That experiment literally proves that information that we are exposed to built our physical body together with mental body. That is an important fact to consider while choosing the music your are going to listen too. 

 

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Films “The water” and “The influence of music”

Despite the fact that this film was about water, there were a lot of information and scientific evidences  of the  influence of information on the physical structures. The water was chosen as a most flexible structure to illustrate this fact. The amount of water in the human body ranges from 50-75%. Thus all the information from this film cold be applied to the human body.

The vert mysterious and intriguing accident were described in the film. After a vert stressful conversation some of the members died at the next day.There was not anything in the room except the water and after the investigative expertise it was proved that the water was not poisoned. Some of the experts believed that the structure of the water changed drastically   due  to the terrible aunt of stress. So that water influenced on the old illnesses and killed those people. 

Despite the fact that this hypothesis is not scientifically proved, it is an interesting theory that could be applied to the music.

There also were some periods when the number of suicides of teenagers increased. After investigation it was found that all of them were listening go the same music. May be that was not the main factor but it could contribute to their decisions. 

 

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Graphology is the analysis of the physical characteristics and patterns of handwriting purporting to be able to identify the writer, indicating psychological state at the time of writing, or evaluating personality characteristics.

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I collected various had writings in order to find the most typical ones, that could represent male and female. There is also a stereotype that girl’s handwriting should be neat and roundish while guy’s hand writing should be quite messy, spontaneous and angular. Sometimes it is not like this in a real life so I should abandon several handwritings that I gathered because of they were not follow that stereotype.

I’ve also looked at the way that  graphology analyses hand writhing. 

There are the most interesting features of hand writing for me:

upper zone or case (as in l, t, h, etc)

- Tall upper strokes are reaching towards goals and ambitions or, if they are very extended, there may be unrealistic expectations of what the person feels they must achieve.

- If there are reasonably proportioned upper zone loops, this indicates someone who likes to think things through and use their imagination in a sensible way. Wider upper zone loops indicate more of a tendency to dream up ideas and mull them over.

If the up-stroke goes up and then returns on top of itself, the writer may be squeezing out imagination and keeping to the basic requirement of getting down to the job in hand.

word spacing

Narrow spaces between words indicate a wish to be with others, but such writers may also crowd people and be intrusive, notably if the writing lacks finesse.

 

This area of science has explanation about every feature of someone’s hand writing. Despite the fact that some experts claim that this analysis could not be reliable, I think it is still can say something about the person. 

I will place my words really close to each other to get the feeling of supersaturation. Moreover I like that the statement that this indicate “ a wish to be with others” and the people on my posters look in different directions. It seems that they don't mention each other. I hike this conflict of the desire to be together and inability to do it. 

 

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music charts

  I decided to look at the music charts in order to find the most popular songs of the present time. Surprisingly, there was a with a wide variety of the official music charts, and various categories like “end of the year chart”, “top 400 of the week”, “The Official UK Top 40 Singles Chart” ets.

Of course the content of these charts is differs dramatically across different countries. So the focus of my research was mostly UK charts. Hewer, due to globalisation of the modern culture, songs in English language are among the most popular ones across western countries. I also took a look at Russian, Italian and Korean music charts.  The content of Russian and Italian ones was partly similar to the content of Uk music chart with about 30% of local artists. On the contrary Korean music chart was absolutely different. All the songs from the highest chart positions were on Korean langyage. However, I local Korean bands are often make covers on english popular songs. So it could be seen that they still listen to Uk top popular songs. 

Moreover, I’ve asked my Russian friends and family members do they understand the meaning of the songs that they hear on radio every day. Most of them didn’t. Does it mean that the meaning of the lyrics does not influence on them. I don't think so. And the experiment of Massari Emoto with the water that I’ve described before is an evidence of it. The energetics and emotional content of the word  could influence on human even if he does not understand the meaning of it.

 

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petra collins

As I was thinking about photography as a possible outcome for my project. So I did research about modern photographers. I was trying to find contemporary young photographers who are interested in urban life of young people. I came across an interesting  young female photographer from Toronto - Petra Collins. The first thing that I want to say about her is that I don't like the excessive sexuality of there works. But I really admire her ability to capture the real life. Her photos don't look artificial and theatrical and at the same moment her work is not a documentary photograph. 

I also like her signature warm colour palette that could be seen though all her works.

With my photographs I  want to capture that sense of real life. But I am going to choose more tense postures for my models to avoid that peaceful atmosphere. 

Petra often hide faces of her models. That creates the effect of arcana and mild innuendo.I’m count to try this technique too.

 

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statistic

When I choose to work with pop music I looked at statistic about it. 

As I was expected Music is the one most popular and large area of cultural participation. Nearly the same positions have videos and magazines. Moreover surveys show that 86% of people listen to music for between 90 minutes and 4 hours every day. It is woven into the everyday lives of hundreds of people. Moreover, while people do not specifically listen to their chosen music, it surrounds us everywhere – in shops, cafes etc. So there is no doubt for me that music influences peoples mood, personality, and life style ever day. 

 

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molly jacques

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